OBJECTIVES OF THE CAMPAIGN

1.  Increase Brand Awareness: Enhance the visibility and recognition of Riko Brand's instant creamy soups among the target audience in El Salvador by implementing a comprehensive marketing campaign that includes social media advertising, influencer partnerships, and targeted online and offline promotions.
   
   
2. Drive Customer Engagement: Encourage active participation and interaction with the Riko Brand's instant creamy soups through contests, giveaways, and recipe-sharing campaigns, thereby fostering a sense of community and loyalty among customers in El Salvador. 
   
   
3. Expand Market Reach: Identify and establish strategic partnerships with local supermarkets, grocery stores, and convenience stores to expand the distribution network of Riko Brand's instant creamy soups, ensuring easy accessibility and availability throughout El Salvador.
   
   
4. Establish Riko Brand as a Premium and Trusted Choice: Position Riko Brand as a premium and trusted choice for instant creamy soups in El Salvador through effective branding, product differentiation, and highlighting the use of high-quality ingredients. This objective aims to attract discerning customers and create a distinct brand identity for Riko Brand in the competitive market